Muskegon Lakeshore Chamber of Commerce issued the following announcement on Dec. 17.
The Muskegon Lakeshore Chamber of Commerce and Greater Muskegon Economic Development, Muskegon Area First’s new DBA, are cobranding their organizations to create a larger impact along the Muskegon Lakeshore. This new partnership comes with new websites, new logos and joint marketing efforts to help attract new talent and business development to the community.
“It was time to update our name to better identify our mission and the geographic area we serve,” said Jim Edmonson, president/CEO of Greater Muskegon Economic Development. “As the lead economic development group for this region, we work with many businesses and communities that are located outside Muskegon County but are still considered part of greater Muskegon. We also feel that including ‘economic development’ in our name makes it easier for people who need our services to find us.”
Edmonson cites the fact that his office manages West Michigan’s 13-county Procurement Technical Assistance Center (PTAC) as an example of how the agency’s reach extends well beyond county lines. GMED also manages the West Michigan Food Processing Association (WMFPA), which encompasses a 5-county area.
Original source can be found here.
Source: Muskegon Lakeshore Chamber of Commerce
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